Gfycat is a service that turns big animated gif images into HTML5 videos (if supported by the browser), which is often much smaller.
Typical link looks like http://ift.tt/1sbok2t, and that's what you can search for detecting the item.
There are a few ways to display it, and you can see them if you go to that link and click on the link chain icon at the top right. The iframe method is handy, but not every item is a single size. There is also a way to work it through the HTML img tag using a JS snippet, which might work better if you can control when that JS is added to the page.
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